One of the most important aspects of our feature is ensuring we have a point of difference from other travel websites. Obviously, and this is something we established early on, the Internet is saturated with travel websites - whether these are services like Couch Surfing , flight aggregators like Webjet, travel blogs like Ben Groundwater's The Backpacker or travel writing sites such as the one hosted by The New York Times.
Whilst the topic of travel is incredibly popular on the Web, what travelling means to people, how they choose to do it and what they get out of it is an incredibly rich area and one that I think can be mined endlessly for material. New areas of the world are always being opened up to travel, as well as new methods of travelling, so I think it is fair to say there is never a danger of running out of things to say.
Our feature will also differ from all those others types of sites mentioned above because of its impartiality. We have no vested interest in getting people to use AirBnb, for example. Therefore, our feature is valuable because it will offer an unbiased review of these types of services - the advantages, the disadvantages, ease of use and the experiences of other travellers. Whilst other travel websites have occasionally referred to these services, quality review is rare. Another bonus of our site is that we will be reviewing multiple sites - meaning that our site will be a kind of 'one-stop shop' for travellers wishing to find out about more authentic, more sustainable, more off-the-beaten-tracks ways of travelling.
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